Marketing Manager - FMCG - FMS/XLRI/ISB/IIM

1. Scope of the job

Job purpose: To take care of all aspects of the brand performance, Product launch, innovations, plan and organise the implement brand / product strategy to ensure the development of the brand

Key responsibilities :

- Implementation of Brand / Product Plans

- Monitoring the performance of the brand in the market place:

- To constantly monitor the performance of brands in the market by monitoring market share, competition activity, through active interaction with Regional/Branch Sales team

- To obtain first hand feel of the brand performance in all focus markets through trade visits and interaction with trade and consumers

- Initiate consumer research wherever necessary to obtain consumer insights as an input to brand strategy.

- Brand equity building: Develop the communication strategy for brands when necessary, develop agency briefs and co-ordinate with agency on developing communication for various brands.

- Initiate pack change when necessary, writing the creative brief, co-ordinating with design agency, ensure label pre-test, manufacture liaison and label roll out.

- To constantly evolve ways to increase market share for each brand - assess the performance of such activity

- Act as matrix manager for a set of brands in a certain stipulated geographical area.

3. Measures to success

- Performance of various brands in focus markets measured through volume and market share.

- Timely situation analysis and action through promotional interventions

- Develop adequate Market/Consumer Insight

- Maintain brand spends within specified limits.

4. Job holder profile

Qualifications: MBA in Marketing from a premier B school.

Experience required: 6+ years

Job essentials: - Excellent communication skills

- Needs to have the ability to build an excellent rapport with all key contacts

- Analytical ability.

Language(s) required: - English: fluent