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03/07 Vaibhav Pawane
Recruitment Consultant at ACH Professional

Views:1836 Applications:165 Rec. Actions:Recruiter Actions:43

Marketing Manager - FMCG (8-12 yrs)

Delhi/NCR Job Code: 152379

Key Responsibilities:

- To drive category growth and deliver P&L. Responsible for delivering Marketing Objective for the Category and Brands - Market Share (Volume / Value), Profitability, Brand Health Score, Market ROI, Customer Loyalty and Brand Preference.

- Developing Strategic Road Map (Long Range Plan / Tactical) for the category and group of brands, including Annual Marketing Plans for support business objective YOY.

- Day to day management of all brand related innovation and new business initiative projects

- Drive Product Development Strategy, Pricing Strategy, Placement Strategy and Promotion Strategy for Category / Brands to strengthen Brand equity and Brand Preference.

Should have complete understanding & first hand exposure on the marketing processes including the following:

- Trade promotions. Understanding financial planning, Value Chain, Pricing and Schemes.

- Designing & implementation of Consumer promotions.

- To develop & implement brand plans to drive market share.

- Direct management of brand budgets ensuring adequate funding of those projects required to meet their targets.

- Lead the implementation of defined NPD projects working with brand managers / country Marketing / Sales Contact and to launch new brands/ extensions/ offerings that build on the category offerings.

- Support the Marketing Head in reviewing and approving copy, product and packaging changes for major launches and re-launches.

- Co-ordinate category / brand market research projects to improve consumer understanding and identify consumer insights.

- Drive brand preference by conceptualizing and developing brand communication, and consumer experience on ground.

Drive Consumer Centric Marketing and brand strategy for delivering on category / brand growth. Should have thorough understanding and knowledge of the following :

- Consumer insight generation through observing on consumer Behaviour, Attitude and Practices.

- Segmenting, Targeting and Positioning of the sub brand /brands in competitive context

- Improve efficiency of marketing programs by measuring & evaluating all activities and drawing concrete learning’s.

- To design long term brand portfolio basis past& current brand identity & forecasted category movement.

Experience:

- A consumer marketing background from the FMCG / FMCD / FMHG sector is highly desirable with 8 - 12 years experience.

- We are looking for candidates who are currently operating at either Senior Brand Manager Level who are looking to take a step up or Marketing Managers looking to take on a new challenge who are currently working for a major FMCG Brand.

- MBA from Top B School Desirable.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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