Marketing Manager - FMCG

1. Job Description

We are looking for a candidate who has a passion brand building & product management. A creative, motivated and energetic individual who has demonstrated abilities to fulfill this role. Your primary responsibilities and duties would include the following, (Other duties may be assigned later). We operate in a very diverse market and one has to think out of the box to be successful.

Role & Responsibilities

The position is responsible for product management and brand communication of an upcoming Travel Products & Lifestyle Brand; this role will include the accountability and ownership of portfolio road map, product development, lifecycle management marketing communication, market share and profitability

Product Management:

- Responsible for complete ownership of product from concept to end product on shelf

- Provide detailed business plan of the product/category; including contribution per product/product category

- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping

- Product costing and price point decisions in consultation with HOD

- Working with the SCM and Sales team to manage the lifecycle to the product

Marketing Research:

- Understand consumer habit and attitude towards the product category

- Understand and identify consumer needs, market trends and competition strategy

- Work on the need gap analysis through research and consumer interaction

- Work with external agencies to test new product concepts.

Marketing Activation:

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brands business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

- Analysis and product line customization for different channels of sales

- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.

- Feedback analysis from distributors and points of sales

- Order analysis and coordination with distributors and retail teams

- Customized marketing programs for different channels of sales

Marketing Communication:

- Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social

- Document the annual marketing plan for both the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan