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06/12 Deepak Kumar
Head - Recruiting at Viva

Views:45025 Applications:1730 Rec. Actions:Recruiter Actions:203

Marketing Manager - FinTech Startup (1-5 yrs)

Delhi/NCR Job Code: 641528

Marketing Manager - Fintech Start Up

- As a Marketing Manager, you will own and work on a series of social campaigns to drive overall growth.

- You will define the overall Marketing Strategy including BTL activities, digital and social media approach by defining new audience segments, developing new campaigns and establishing a system for rapid iterative testing.

Responsibilities :

- Devising strategies to drive offline traffic through BTL and local activation campaigns.

- Devising strategies to drive online traffic and track conversion rates. Making improvements to the collaterals/website.

- Developing and managing offline and digital marketing campaigns.

- Overseeing the social media strategy. Utilising a range of techniques including paid search, SEO and PPC.

- Managing online brand and product campaigns to raise brand awareness.

- Responsibility for planning and budgetary control of all marketing activities.

- Evaluating customer research, market conditions and competitor data.

- Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements :

- At least 2 years and not more than 5 years of experience working in a marketing role

- Deep understanding of popular online channels and forums, including but not limited to LinkedIn, FB, Twitter, Instagram, etc.

- Power user of at least 2 popular social media platforms

- Experience in working with a tech and/or education brand

- Expertise in user acquisition methods

- Excellent understanding of analytics tools

- Excellent command over the English language

- Experience in a early and growth stage startup is preferred

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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