Marketing Manager - FinTech

Marketing Manager

Location: Bangalore

Experience: 2.0 - 5.0 Years

Industry: FinTech

Must-Have:

Experience in SEO, advertising, email marketing

Working experience in a product startup

Willing to work 6 days a week

Requirements:

- Have 2+ years of relevant experience in marketing, branding, growth roles at dynamic, high growth companies

- Are a storyteller. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience

- Are creative problem solvers, who can juggle multiple things at once. Someone who constantly has ideas for how to make a campaign or situation more successful or efficient

- Have an understanding of Google Adwords, Youtube, and Facebook Ads platforms

- Excellent creative judgment about what capture's people's attention and/or an avid user of social media and content

The Role & Responsibilities

- Leading the performance marketing & branding strategy to drive organic growth and engagement of the product - across channels

- Ideating, planning & executing full-fledged marketing campaigns as well as product launches, to reach different customer segments

- Leading our digital/social media presence: creating, managing, and evaluating output across all our social channels

- Content marketing, product positioning & messaging informed by user research, market insights, and product understanding

- Driving - out of the box thinking like designing 'virality' loops etc. to interact in fresh new ways with our target audience

- Coordinate key marketing activities including SEO, advertising, email marketing, etc.