Marketing Manager - Credit Cards & Personal Loan - Bank

Marketing Manager- Credit Cards and Personal Loan

Urgently Hiring for Marketing Manager for Credit Card and Personal Loan

Location : Mumbai (BKC)

CTC : Maximum 15 Lakhs (fixed)

Roles and Responsibilities :

1. Implement bank's marketing strategy and marketing plan (initiate briefs, evaluate output, implement and record and report results)

2. Manage marketing budget and expenditures

3. Support market research collection, analysis and interpretation of market data for short- and long-term market forecasts and reports

4. Assist in defining the most representative brand values for the bank in order to deliver on the brand promise

5. Manage the design studio and ensure the smooth running of the product teams' workflow and administrative processes

6. Maintain production schedules, tracking peak periods and resourcing accordingly

7. Manage the implementation of marketing campaigns that meet business objectives and drive leads

8. Ensure the optimum marketing channel mix that will include digital media, offline channels, analytics and CRM