Founder at RightFit
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Marketing Manager - B2B SaaS (3-6 yrs)
- Need Marketing Generalists from SaaS Startups
- Must have strong experience in Organic Demand Generation (Content Marketing especially)
- Knowledge of running Paid campaigns is a PLUS
- Must be willing for full-time WFO from HSR Layout Bangalore
- Bachelor's degree in marketing, business, or a related field. An advanced degree is a plus.
- Proven experience (2+ years) in marketing roles, preferably in the SaaS industry or startup environment.
- Strong understanding of marketing principles and best practices across various channels, including digital marketing, social media, email marketing, and content creation.
- Proficient in SEO and content management systems (CMS). Experience with tools like Google Analytics, SEMrush, and HubSpot is a plus.
- Analytical mindset with the ability to measure and interpret marketing data to make data-driven decisions.
- Self-starter with a proactive and entrepreneurial mindset. Ability to work independently and take ownership of projects from start to finish.
Roles & Responsibilities
- Develop and execute a comprehensive organic demand generation strategy to drive user acquisition and revenue growth.
- Conduct market research to identify target customer segments, understand their needs, and develop marketing personas.
- Create and manage engaging content across various channels, including blog posts, whitepapers, case studies, social media, email campaigns, and more.
- Optimize website content and landing pages to improve search engine rankings, organic traffic, and conversion rates.
- Collaborate with the product team to develop compelling product messaging and positioning.
- Implement and manage SEO best practices to increase organic search visibility and rankings.
- Work closely with cross-functional teams, including sales, customer success, and product, to align marketing initiatives with business goals.
- Be comfortable with the fast-paced nature of a startup, adapt quickly to changing priorities, and execute marketing campaigns within tight deadlines.