Marketing Manager - B2B - Asset Management Firm

As a marketing manager, you will be responsible for conceptualizing and implementing corporate brand positioning and marketing initiatives that enhance the Company's mindshare. You will be in charge of managing existing B2B marketing assets, as well as strategizing new ones.

Responsibilities -

- Lead and manage the existing marketing initiatives and engagements for the distribution segment of the mutual fund industry.

- Design an annual marketing strategy across traditional and new age platforms for each of the distributor segments namely, IFAs, Banks, KRs and NDs.

- Sharpening the distributor network based on segmentation and run targeted contest/campaign and measuring its effectiveness.

- Act as the corporate brand custodian of by ensuring consistency in brand communication and content across all marketing initiatives and campaigns

- Build new and manage existing marketing campaigns

- Work extensive to manage digital properties - Advisor section of the website; FB closed page- creating new content and updating information, marketing collaterals, banners, quiz etc

- Develop, track and maintain the annual budget for BTL initiatives.

- Liaison with the various stakeholders in the company to formulate marketing campaigns for the target market. Liaison with sales teams on the ground to garner feedback from the market for tools and marketing support required.

- Liaison with technology teams to develop systems and processes.

- Liaison with internal vendor management teams to source vendors, sample creation and product delivery for tools created for the target segment

- Liaising with creative agencies, for BTL initiatives.

- Work with the internal Studio/creative teams to develop marketing collateral/ enhancements to collateral created by the agencies.

- Ensuring compliance with SEBI regulations at all stages of a given task/ job.

- Maintaining the social media calendar for the Facebook closed group of financial advisors. Regularly post communication, drive engagement on posts and ensuring an increase in members of the group.

- Events & Conferences

- Product collaterals

Skill Set

- Excellent communication (verbal and written) and presentation skills

- Digital Mindset & Analytical skill

- Advanced level knowledge of MS office (excel and PPT)

- Basic knowledge of banking and B2B marketing experience preferred

- MF Knowledge is preferred

- Application of behavioral science knowledge in crafting communications

Qualification: MBA with 4 +years of Exp