Marketing Leader - FMCG

- Responsible for New Customer Acquisition, Retention & Engagement for Mobile App and POS apps.

- Responsible for Usage and Demand Generation across target segments

- Plan Short and Long-term roadmap for increasing the channel throughput through online and offline campaigns

- Drive adoption and conversions through multichannel communication and brand building campaigns

- Gather insights to build merchandise sales strategy through the platform

- Work closely with the product team to ensure visibility for the category/brands and ease of usage for end users

- Gather information on competitive landscape and device break through strategies to beat competition