Marketing Leader - FMCG (0-10 yrs)
- Responsible for New Customer Acquisition, Retention & Engagement for Mobile App and POS apps.
- Responsible for Usage and Demand Generation across target segments
- Plan Short and Long-term roadmap for increasing the channel throughput through online and offline campaigns
- Drive adoption and conversions through multichannel communication and brand building campaigns
- Gather insights to build merchandise sales strategy through the platform
- Work closely with the product team to ensure visibility for the category/brands and ease of usage for end users
- Gather information on competitive landscape and device break through strategies to beat competition
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