Marketing Lead/Senior Manager - Training & Consulting - Education

Our client is a US Headquartered company that is a global leader in the area of learning and development of employees. It is ranked in the top ten training companies globally and is a provider of hi-end training and consulting interventions to fortune 500 companies. For five decades our client has partnered with organizations around the world to consult, assess, design, develop, deliver, reinforce, and sustain learning solutions. Their solutions are delivered through a worldwide network of talented people. Trained and certified to deliver globally consistent quality, their facilitators and consultants apply business experience, market wisdom and cultural awareness to all that they do. As a result, learning, application and change become easy and clients experience expected results as a reliable part of the value proposition.

As a Marketing Lead (Senior Manager) - Global, you will be responsible for campaigns across online & offline channels, to achieve KPIs for global regions, optimize CRM campaigns & campaign driving new customer acquisition.

What you will do:

- Planning, executing, managing and analysing campaigns across online & offline channels (social media, search engines, newsletters) to achieve KPIs for global regions specially USA, followed by EMEA & Asia Pacific

- Optimizing CRM campaigns & newsletter based on performance and engagement data

- Communicating clearly to management level with the plans, status, challenges to meeting objectives

- Monitoring the rollout of different campaign that drives new customer acquisition, and providing a journey to nurture the leads

- Reviewing the attribution model requirement across all acquisition channels to understand the value of the channels in the user journey

What you need to have:

- 5-6 yrs of experience in performance & digital marketing for global regions, mainly USA followed by EMEA & Asia Pacific

- Willingness to work during hours aligned with the US market

- Ability and experience to work to implement strategic and conceptual thinking across editorial, content and campaigns is a definite plus

- Digitally experienced and understanding of the foundations of lead generation, digital advertising, and events

- Detail-orientation and organization skills

- Strong interpersonal skills

- Ability to work independently, take initiative, assume ownership

- Good coordination skills and follow through

- Motivation and willingness to work overtime during peak activity periods