Marketing Lead - Online/Internet/Consulting - IIM/ISB/XLRI/FMS/MDI

Marketing Lead- (Strong pedigree- Tier 1/ MICA Mandatory)

Driven by a passion for the customer and the brand, Marketing team is responsible for growing awareness, acquiring new customers, and engaging the customers across their journey. The Marketing team is seeking a top performer with a strategic and analytical mindset to continually evolve our approach to reach customers and cultivate loyalty to our brand. In the Marketing Lead role, you will be responsible for launching and managing innovative top-of-funnel marketing capabilities to ensure the brand's marketing channels remain best-in-class.

Strong candidates with an experience of 3-4 years, with strategic/analytical mindset, and comfort in a data-driven business environment. Prior consulting and media experience is a plus.

Key Responsibilities

- Lead, develop, and execute advanced Marketing, branding and PR strategy, testing tactics, and reporting to drive awareness, acquisition, and engagement

- Establish and manage partnerships with agencies, and other partnerships

- Recommend and test innovative strategies and new customer acquisition channels to efficiently drive brand growth

- Track emerging trends, technologies, and competitive movements to ensure brand marketing channels are best-in-class

- Evaluate potential investments and strategic partnerships to evolve brand marketing efforts

- Partner across the organization to develop internal marketing measurement tools, define KPIs, and develop new capabilities to support brand marketing channel efforts

- Use data-driven insights to build cohesive, compelling business cases/proposals to gain buy-in to invest from senior leadership and cross-functional stakeholders

- Support leadership on long-range strategic planning and ad hoc analyses

- Collaborate with cross-functional business partners on a variety of high-impact initiatives

- Plan and execute social media strategies