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Director at Ikon IT And Staffing Services Pvt. Ltd
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Marketing Lead - Online/Internet (4-7 yrs)
Job & Responsibilities :
1. Analyze current marketing initiatives to measure effectiveness and potential for improvement.
2. Collate and deliver the product, customer success, and business-level communication. Enable our inbound go-to-market strategy and sales enablement plans.
3. Strategize on the marketing operations tasks based on the content calendar and report on progress and deliverables.
4. Create and execute marketing campaigns end-to-end and position our products as solutions to our customers and prospects across multiple regions.
5. Empower cross-branding and promotions by preparing a foolproof marketing plan for our partners. Take a lead to run dedicated marketing campaigns.
6. Drive product and features communication plan with cross-collaboration from product and other verticals within the organization.
7. Engage with customers, partners, and prospects at various stages through their journey to learn how they use our solutions to improve content quality.
8. Support with a variety of administrative tasks in the Marketing operations
Experience and Skills Required :
- 4-5 years of B2B product marketing experience in eCommerce automation, B2B technology or related role.
- Passionate about the fast-paced B2B and eCommerce technology landscape.
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions and present at the highest executive levels.
- Working knowledge of web analytics tools (Google Analytics, WebTrends).
- A keen eye for detail.
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