Marketing Lead - IT Solutions

Reporting to: Business Head - Banking

Description: A marketing professional with 12+ years in work experience in Marketing for Commercial Banks - specially focused on the Wholesale Banking/Corporate Banking/SME Banking.

Should have marketed/sold in target geographies - South East Asia, India, Middle East.

Area of expertise: At 12+ years of overall industry experience and at least 7+ years of marketing experience to support B2B enterprise sales. Should have led a team for at least 2+ years.

Responsibilities include

- The Marketing Lead will drive Marketing aligned to business strategy, analyse industry landscape, carry out competitive and market analysis, develop and execute comprehensive product marketing programs and go-to-market programs for software products targeted towards Wholesale Banks (eg: Corporate Lending, Transaction banking and Cash management etc)

- Work closely with the executive leadership team to provide valuable insight into market sizing, competitive landscape and global business opportunities.

- Develop an annual product marketing plan and strategies to achieve sales goals.

- Develop and execute focused go-to-market strategy for Wholesale Banking product lines - Cash Management/Lending/Treasury etc. with effective programs to grow revenue and market share.

- Develop value propositions, solution messages and positioning for the solution. Manage the development of all solution-related marketing collateral and sales tools.

- Manage campaigns to grow revenue and mind share among existing and new customers across geographies

- Develop thought leadership programs to establish the organization as a thought leader in the Wholesale Banking/Corporate Banking software space.

Key skills and requirements:

- Over 12+ years of relevant experience in the financial services industry

- Strong track record of successfully marketing IT solutions for financial services

- Sharp listener and good communicator, with good research skills and exceptional written English skills