Marketing Lead - EdTech Startup - IIT

About the Company:

AdmitKard Ed-Tech platform which helps students to take a more informed decision while taking admissions for UG or PG courses abroad. The platform provides suggestion to all the students on the basis of priority and preferences on the basis of data driven approach. AdmitKard is helping all the Indian students who are looking for admissions abroad in various countries in various courses like MBA, B.Tech, BS, MS, etc. We provide a platform where aspiring students who want to apply to foreign universities can connect with existing students who are already studying there. E.g. You can connect to an Indian student or an alumni of your college who is already studying abroad. This way aspiring students can clarify their doubts regarding choice of universities, course, eligibility, lifestyle and others.

Requirements:

- Tier 1 Institute

- Intimate understanding of traditional and emerging marketing channels

- A problem solver who is a creative, risk-taker and is able to take decisions basis data

- Excellent communication skills

- Has relevant B2C Digital Marketing experience

- Ability to think creatively and innovatively

- Budget-management skills and proficiency

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

Role and Responsibilities:

- Device the complete Marketing strategy and Implementation plan.

- Perform competitive analysis and come up with strategic recommendation.

- Device metrics to be tracked; and come up with in-sights basis data/ feedbacks

- Device Social Media strategy of the company and implement it

- Hands on strategizing & implementing content marketing strategy

- Understanding of latest Google algorithms such as Panda, Penguin, In-depth articles, Hummingbird, Pigeon, Pirate update etc

- On page SEO using Title, Description,H1,H2,H3 tags, content on pages, interlinking and Keyword Placement on web pages according to Google guidelines.

- Mobile site SEO.

- AMP implementation on CMS.

- Schema implementation.

- Google PPC and Facebook Display Ads & Post Boost Ads

- Develop robots file, canonical tags and custom 404 error page as per requirement of site

- Become a centre piece of new feature development & coordinate between design, content & tech teams.