Marketing Lead (Customer Growth & Retention) - Y Combinator backed Shopify-like platform

About Merito :-

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :-

Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online. Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Key Responsibilities :-

- Responsible for forming and leading the customer growth team.

- Develop bespoke marketing strategies to enable exponential growth for Exly's creators.

- Develop a strong knowledge base of growth strategies that can be leveraged by the entire customer success team.

- Form partnerships with agencies who can lead marketing activities for Exly's creators.

- Organize educational growth webinars for Exly's creator community on how to scale / grow their business.

- Form and run a community for Exly's customers to enable cross-learning

Required Skills :-

- 5+ yrs of experience in a start-up environment.

- Strong domain expertise in performance and social media marketing is essential.

- Experience in influencer marketing and brand partnerships.

- Ability to build and lead a high performing team.

- Good problem solving skills

What we offer :-

- Opportunity to work with highly talented, motivated and committed people

- Great learning opportunity in a fast paced ecosystem

- Opportunity to work on products that will shape industry's next generation offerings

- Opportunity to own products and observe impact of your work.

- Flexible yet result oriented work culture

- Ample growth opportunities

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