Marketing Head - Internet/Online - IIM/MDI/ISB

We're looking for a Marketing Head for a client that brings to India a new and unique concept and service based on mobility, internet and the cashless economy. They are an MNC and are a well-known name in international markets, where they bring a new way of commuting to the masses. They have recently entered India and are looking for someone to head Marketing for them.

You'll be reporting to the MD and be responsible for :

1. Creating a conversation around the concept and service - remember that this is a new concept in India and therefore requires innovative marketing techniques and approach

2. Crafting a strategy to reach the right target audience in both Tier 1 and Tier 2 markets

3. Tying up with digital and social media influencers to create buzz around the service

4. Understanding your target audience and devising ways to reach them at minimal acquisition cost

- We're looking for someone who has previously had hands-on experience creating campaigns that are memorable and have induced behavioral shifts in the target audience.

Please do not apply if you are currently marketing a well-known brand - you must have in the past or now built a brand from scratch using creative marketing campaigns for a large audience across both online and offline.

- If you have 5+ years of experience marketing a new concepts or service in the Indian market, you're the right person for this role.

You'll be managing the entire marketing piece and building a new, exciting and unique concept in India - come be a part of their growth story!