Marketing Head - Internet/Online

This opportunity is for a Neo Banking Platform, you will be heading overall marketing activities of the company - all online and offline marketing channels.

Responsibilities and Duties

Marketing & Branding

- Crafting strategies for all marketing team, including digital, advertising, communications and creative.

- Leading the team consisting of digital marketing and creative guys.

- Meeting the targets to get the required leads to the company across geographies.

- Analyse consumer behaviour and determine customer personas.

- Developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Preparing and managing monthly, quarterly and annual budgets for the Marketing department

- Taking care of ATL/BTL and other marketing activities.

- Responsible to increase customer reach month-on-month.

General

- Entrepreneurial drive and demonstrated ability to achieve stretch goals.

- Continuously monitor internal/external trends and keep a close eye on the competition in the marketplace.

- Identify opportunities to reach new market segments and expand market share

What you should have :

- Sense of scrappiness, high energy levels and do whatever it takes to creatively and effectively achieve your goals

- Should have built the marketing org grounds up

- Strong analytical and advanced decision-making skills

- Post-grad from premier institutes with 10+ years of experience

- Prior experience in working with technology or technology-led products in marketing would be an added advantage- Past experience in launching and managing new brands/products or programs is highly desirable.

- Prior experience in working with technology or technology-led products in marketing is a must

- Past experience in launching and managing new brands/products or programs is highly desirable.

- Media and Agency exposure