Marketing Head - FMCG/Online/Digital

- Define the strategy, develop campaigns for city success based on consumer insights and competitive context and align key stakeholders.

- Build high-quality toolkits to scale marketing programs, create and set processes that address local needs in a standardized manner.

- Manage and support a wide variety of local marketing campaign requests across media.

- Document marketing best practices and create resource guides for stakeholders to leverage in marketing efforts

- Develop and supervise the implementation of tactical plans and day-to-day activities of marketing initiatives/campaigns.

What You- ll Need

- 8-10+ years of brand marketing experience ideally from an FMCG & digital background.

- Robust experience in brand positioning and marketing to drive aggressive sales.

- Strong understanding of traditional, digital media with hands on go-to-market and activation experience.

- Experience of working with the top creative & media agencies.

- Excellent cross-functional stakeholder management capability

- Outstanding written and verbal communication skills, plus strong presentation abilities.

- Positive attitude and excellent team spirit.

- Good project management skills.

- Good understanding of multiple marketing channels and its impact on performance