Marketing Head - FMCG/AlcoBev

Experience:

- 10-15 years experience in the FMCG industry; specialized Food/Beverages /Alcobev

- Product launch

- Brand creation & management

- Marketing communications and advertising

Qualification:

- Masters in business administration. Specialization in Marketing/ Digital/International Marketing will be preferred

Broad Responsibilities:

- Lead the development and execution of the brand and build awareness and acceptance for the product

- Administer the annual marketing budget. Create and manage a calendar of events for brand promotion

- Product launch, conduct consumer & market research and monitor market trends to remain competitive and to meet overall company objectives and targets

- Develop and execute marketing campaigns aimed at communicating our brand message

- Create Social Media Marketing strategies to create a brand name in social media and raise awareness leading to better penetration and pull in the desired market

- Continually review changes in the market, consumer behavior trends and the activities of competitors for proposing mitigation plans in order to combat competition by adjusting the marketing plan if required

- Lead sourcing and selection of creative partners for brand projects

- Work closely with the sales team and support them in handling ATL/BTL activities

- Measure and report on the success of marketing campaigns

- Conduct market research studies and measure customer satisfaction levels for further improvements in the product portfolio

- Create & lead a team of brand managers

- Onboard and manage critical agencies

Key Skills:

1. Excellent communication and influencing skills

2. Ability to lead the team

3. Operational skills necessary for managing day to day domain operations

4. Research and analytical skills

5. Excellent negotiator

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