Marketing Head/Brand Custodian

Head - Brand Custodian / Head Marketing

What You'll Do:

- Understanding and growing the brand, preparing market strategies and analyzing market trends

- Developing strategic plans to increase customer penetration, reach and grow the business

- Ability to see the commercial aspect of marketing along with brand building - someone who is commercially inclined, able to create a marketing plan and calendar based on sound commercials. Using commercial acumen to bring the plans to life and activate these successfully on the ground

- Driving product passion mindset at the store level

- Creating the annual, quarterly and monthly marketing calendar and launch plans

- Leading an innovative digital and social media strategy and ways of - influencing- target audience

- Responsible for Omni-channel growth to profitable drive and convert traffic online

- Mining authentic and true consumer insights and incorporating these inputs in business

- Drawing the marketing plan for new store launches and ongoing CRM

- Evaluation and growth of new business lines

- People manager and role model for the Marketing team

- Develop, motivate and groom direct and indirect reports

Who you are:

- Passionate about growing brands while still being true to their essence and roots

- Proven track record of creating a sustainable global brand for Indian organizations

- A collaborative leader working within and across teams to develop and execute strategy

- Entrepreneur - at heart

- Thrive in smaller, lean, customer centric environments

Qualifications: 12-15 years of experience

Extra credit:

- A track record of leadership effectiveness