Marketing Head - Beauty Care Business

Marketing Head- Private Equity backed beauty care brand

- Must be a self-starter with a strong orientation to build a high growth brand.

- Managing brand marketing strategy by strategically and effectively using various marketing media.

- Control and optimally utilize large marketing budgets.

- Build and lead a strong next level team of product managers, marketing executives etc.

- Effectively deal with media agencies, creative agencies and brand research organizations.

- Build brand position and frameworks for communication across products/ range

- Creating and executing an effective digital & social media marketing strategy

- Develop the product portfolio for long term and immediate term.

- Work with R&D to develop products to fill portfolio gaps.

- Developing the right marketing mix for both current and new products- product, packaging, pricing, promotion

- Develop strategies to increase off-takes for products and execute them in conjunction with sales team.

- Monitor brand health parameters like awareness, trial, and satisfaction through tracks / research.

- Respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.

Requirement :

- Minimum 10 years of experience in marketing of a personal care / non food / FMCG brand

- Proven experience of leading marketing team of a high growth brand.

- The candidate needs to have orientation to work in a fast-growing company with quick thinking and decision-making capabilities.

- Good Interpersonal & Communication Skills.

- Strong problem solving, influence and negotiation skills