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16/06 Mukesh
HR at KNR Management Consultants Pvt Ltd

Views:284 Applications:82 Rec. Actions:Recruiter Actions:3

Marketing Head - Apparel/Luxury Fashion/Retail Manufacturing (12-15 yrs)

Tamil Nadu Job Code: 1112045

Marketing Head(Only from Appreal /Luxury Fashion/Retail Manufacturing)


Head - Marketing

Location : Tamilnadu

Note: For first Year (12-18 Months) Position will be based in Plant ( Tier 2-3 City) for better understanding of Product Manufacturing according the need. Then will be moved to Chennai(HO), there.

- Heading marketing, branding & communication for the Particular Products business of Client to achieve business results and drive growth. Responsible for all products in the portfolio including A and B across domestic and international markets.

- Plan, execute & review the implementation of marketing strategy for the new and existing products or services to drive sales (through e-commerce, B2B & B2C channels).

- Develop a brand strategy for the our products

- Work closely with the heads of the product-lines and sub-verticals to set and administer an annual marketing budget

- Collaborate with the product development department in creating product intelligence, conducting trend analysis, driving pricing decisions and ensuring that these are aligned to the organizations broader goals

- Utilise data for marketing campaigns, interrogating the organisation's databases and external data

- Identify new business opportunities and conduct market research studies; identify customer trends and external market information

- Provide tools and materials to enable the sales team to function effectively

- Manage, refine and handle the organisation's social media presence

- Define KPIs for marketing campaigns and report on the effectiveness of marketing campaigns using the said-KPIs

- Negotiate with media agencies and secure agreements on the production of promotional materials

- Overall 10-12 years of work experience in marketing management

- Master's in Business Administration. Graduation in any field.

- Open to travel

Women-friendly workplace:

Maternity and Paternity Benefits

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