Marketing Executive - IT

Responsibilities

- Assist in building SEO and Online Marketing strategies through various external partners.

- Critically review content creation by internal/external parties for social media, blogs, magazines, and all other PR-related activities.

- Build and execute strategies to clearly articulate the product's value proposition through various communication channels and thought leadership content.

- Come up with innovative and creative solutions to build a differentiated brand.

- Work closely with the leadership, product, and sales teams to drive growth.

- Work closely with internal and external teams to create innovative content such as product videos, data sheets, case studies, white papers, decks, blogs, etc. to communicate the product benefits, and its unique positioning.

- Build expertise on the market, and the product, and drive innovation internally to enable new product/ feature development.

Requirements

- 3+ years of experience in a B2B environment, preferably in the product/marketing functions in start-ups

- Bachelors or Master's degree/ MBA/ Equivalent in Marketing, Product Management, or related field.

- Ability to work in a fast-paced and dynamic work environment.

- Excellent communication, writing, and interpersonal skills.

- Extremely detail-oriented. Takes the initiative to get things done when there is an opportunity for improvement.

- Good analytical skills and effective stakeholder management.

Good to Haves :

- Experience with content creation including still and videography

- Experience with various content editing tools including but not limited to Adobe Creative Suite, Affinity Creative Suite, Vegas, etc.

- Experience with proofreading or editing articles.