Marketing/Digital Analyst - Health & Wellness FMCG Startup (2-8 yrs)
- Analyse marketing and sales data to develop insights and make recommendations on areas for optimization
- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
- Analyse marketing campaigns and share key learnings with the CMO and the marketing team
- Analyse marketing metrics to identify cause and effect relationships
- Manage the measurement and optimization of paid as well as organic campaigns across relevant platforms such as social media, influencers, google, Facebook, etc.
- Establish and maintain scalable processes that ensure best practices in the campaign management.
- Experience managing multiple Google Analytics accounts and developing customized automated reporting