Marketing/Digital Analyst - Health & Wellness FMCG Startup

- Analyse marketing and sales data to develop insights and make recommendations on areas for optimization

- Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact

- Analyse marketing campaigns and share key learnings with the CMO and the marketing team

- Analyse marketing metrics to identify cause and effect relationships

- Manage the measurement and optimization of paid as well as organic campaigns across relevant platforms such as social media, influencers, google, Facebook, etc.

- Establish and maintain scalable processes that ensure best practices in the campaign management.

- Experience managing multiple Google Analytics accounts and developing customized automated reporting