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Associate Consultant - Recruitment at RightMinds Consulting
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Marketing & Communications Expert - Business Bags (1-4 yrs)
Core philosophy & focus
They are an emerging brand focused on Business Bags. For a long time, bags used by working professionals have been treated as a somewhat boring, simple utility with minimal emphasis on both aesthetics and function. They are keen to build products that elevate business bags to a lifestyle product that improves a user's commuting or business travel experience dramatically. Besides creating a distinct visual identity, there is scope to organize a user's belongings better and create a more seamless working experience. To build such unique products, would require a problem solving orientation towards solving pain points of working professionals and an attention to design detail that current mass market brands built on manufacturing / distribution muscle completely miss out on.
Likely Communications role requirements :
- Primary ownership to keep the brand visible across all digital channels
- Writing content for all digital assets: website & social channels
- Coordinate with vendors (agencies, photographers) for content generation
- Familiarity with new age tools to build brand awareness online
- Knowledge of good SEO practices that enables our content to be searched
- Bring our product range to life through sharp product descriptions & visuals
- Research & Generate ideas for articles that can be published online
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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