Marketing/Brand Manager - FMCG

Role is expected to :

- Carry out market research in order to keep up to date with customer trends, and predict future trends

- Develop strategies and manage planning and execution of all communications and marketing campaigns across online and offline channels

- Assist with product development, pricing and new product launches

- Create and manage promotional collateral to establish and maintain product branding

- Manage the budget for advertising and promotional items

- Plan and execute brand building campaigns including ATL and BTL activities

- Analyze consumer behavior and adjust marketing and advertising campaigns accordingly

- Co-ordinate with the Sales team to achieve targets