Marketing Associate - Market Research - IT

The position is a Marketing Associate role reporting to the Head of Sales and Marketing. In this position, you'll be responsible for executing the overall marketing strategy for the firm.

The responsibilities include :

- Work with sales in using effective marketing campaigns to generate leads

- Support creation of marketing collateral including presentations, brochures, flyers, newsletters, case studies and whitepapers

- Simplify complex jargon to cull out best benefits and value propositions to create unique product and services positioning

- Keep all the marketing collaterals updated at all times

- Develop product literature for customers including user guides etc.

- Be responsible for leading the marketing research function to create various target lists with comprehensive research on specific targets and prospects

- Identify leads to add to a target list from multiple secondary research avenues

- Provide marketing support with regards to participation in various industry events

- Perform detailed competitive benchmarking exercise to map industry landscape and various players to act as a marketing intelligence input

- Curate industry research by following various media outlets to feed the PR and communication engine