Marketing Analytics Role - Pharma

Responsibilities

- Experienced with Marketing Analytics operations including brand launch support, brand positioning, customer segmentation, patient analytics, market mix modeling, campaign effectiveness measurement and competitive analysis for pharmaceutical brands

- Make recommendations based on Data driven insights to measure and optimize salesforce promotion analysis using statistical techniques like, MMX, Test control analysis, Optimization, key driver analysis and communication with HCPs, as well as internal reporting with key partners such as sales and marketing leadership

- Builds and models a culture of questioning and constructive challenge to foster openness and candid dialogue

- Hands on experience in commercial organization analyses including sales force sizing, alignment and call planning and targeting

- Finding opportunities for improving salesforce internally and informing solutions to drive field impact. Encourages accountability and responsibility that enables others to act with integrity

Qualification : B Tech / Post Graduate in Pharmacy/Science

Experience :

- Four plus years of experience in Pharmaceutical Marketing Analytics preferably for US based clients or Business analytics or sales operations in the biopharmaceutical or other healthcare industries

- Hands on experience of using statistical / ML analysis for marketing operations like MMX, A/B testing, causal analysis, optimization etc.

- Excellent communication and presentation skills with experience leading client engagement

- Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, LAAD, FIA, Formulary data, Prescriber Dynamics, Payer, Digital Interaction data, Veeva CRM, Call Activity data

- R/Python/SAS and SQL, Excel and Knowledge of various therapeutic groups

- Familiarity with process set-up, quality critical metrics and operational issues / management