Marketing Analytics Role - Payment Domain

- 5-6 years of analytics experience, predominantly in campaign/marketing analytics with good exposure to the following concepts :

1. Campaign Set up & Measurement - A/B or Hypothesis Testing, Forecasting, Difference of difference etc

2. End to end Campaign analytics - Business Casing/Estimation, Profiling, Campaign Pre- read and Post analysis, Campaign Recommendations

3. Multi-Channel Exposure - Email, Banners, PAID

4. Life cycle campaigns, Xsell/Upsell campaigns