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Marketing Analytics Role - KPO (7-10 yrs)
Marketing Analytics Role
Job Description:
- Own the development of MMM models and other Marketing Analytics models and its deployment through state-of-the-art tools
- Innovate and build Marketing Measurement framework
- Partner with Engagement teams to deliver models and insights to clients
- Build tools to optimize end to end ML Models deployment
Key Requirements
- 6-10 years of experience in building Marketing Analytics models
- Experience in building Marketing Mix Models will be an advantage
- Advance degree in statistics will be an added advantage
- Ability to go beyond the regular models and explore new objective functions
- Understanding of Test design and Marketing measurement frameworks
- Ability to maneuver the statistical models and define a new modelling function if needed
- Experience of building Marketing models for industries like Retail, Ecommerce and CPG is a big plus
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