Marketing Analytics Role - KPO

Marketing Analytics Role

Job Description:

- Own the development of MMM models and other Marketing Analytics models and its deployment through state-of-the-art tools

- Innovate and build Marketing Measurement framework

- Partner with Engagement teams to deliver models and insights to clients

- Build tools to optimize end to end ML Models deployment

Key Requirements

- 6-10 years of experience in building Marketing Analytics models

- Experience in building Marketing Mix Models will be an advantage

- Advance degree in statistics will be an added advantage

- Ability to go beyond the regular models and explore new objective functions

- Understanding of Test design and Marketing measurement frameworks

- Ability to maneuver the statistical models and define a new modelling function if needed

- Experience of building Marketing models for industries like Retail, Ecommerce and CPG is a big plus