Marketing Analytics Role - BFS

- Looking for 4 to 7 years of experience in Marketing Analytics (Campaign) Use statistical models to identify & create the Marketing Campaigns opportunities through propensity scorecards

- Campaign Management, Campaign effectiveness, Loyalty management

- Marketing Strategies, Logistic Regression, Predictive Modelling, Statistical Modelling, Discriminant Analysis, Correspondence Analysis,Conjoint Analysis.

- Stakeholder Management: Engage with stakeholders and providing key inputs while designing of campaigns.

- Maintain and create performance reports to guide continuous improvement on digital performance digital campaigns.

- Ensure consistent testing and analysis with proper test design on performance marketing campaigns

- Work on paid campaigns for digital lending products

- Reporting campaign performance and creating monthly dashboards

- Sound analytical background and experience in creating statistical models, Clustering, Segmentation

- Sound working knowledge with Tools- Python, R, SAS

- Good communication skills and clarity of thought while discussing ideas

- To have a strong understanding of various digital platforms

- Should be flexible to work across different products as and when required

- They are looking for an experienced, analytics professional as a Manager with excellent project and resource management skills.

- Consult with marketing stakeholders to formulate and frame the business questions in the context of business objectives, gather and vet the relevant data, analyze the trends and patterns.