General Manager at CIG HR Services Private Limited
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Marketing Analytics Role - Advisory Firm (4-8 yrs)
Marketing Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships.
Key Responsibilities:
- Working through the phases of a project
- Define data requirements for creating a model and understand the business problem
- Clean aggregate analyze interpret data and carry out quality analysis of it
- Set up data for statistical modeling
- Development of statistical or econometric models.
- Working along with the team and a manager
- Looking for insight and creating a presentation to demonstrate these insights
- Supporting development and maintenance of proprietary marketing techniques and other knowledge development projects
Knowledge and skill requirements
- 4-7 years of work experience in consulting or analytics with a reputed organization is desirable.
- Have an understanding of econometric or statistical modeling and analysis techniques such as regression analysis hypothesis testing multivariate statistical analysis time series techniques optimization techniques and statistical packages such as R SAS.
Soft Skills
- Strong analytical skills
- Good team player
- Attention to details
- Good communication skills
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