Marketing Analytics Lead - D2C Fashion Marketplace

Marketing Analytics Lead - D2C Fashion Marketplace

Role : We are looking for a passionate and result-driven Lead - Marketing Analytics to join our team. As a Lead of Marketing Analytics, you will be responsible creating a well-designed marketing analytics strategy with the goal to make smarter and more informed business decisions and improve overall business strategy.

Responsibilities :

- Plan and implement overall marketing analytics strategy

- Define most important KPIs to track and measure

- Define different KPIs for different channels

- Explain and train employees on existing and new marketing analytics strategies

- Contribute data-driven content regularly

- Collaborate with both front-line marketers and senior leaders

- Forecast and develop the right strategies, campaigns, and tests to run

Requirements :

- MBA in Marketing and Analytics or equivalent working experience

- 5+ years of experience with analytic techniques, statistical modeling, and web analytics

- Ability to extract meaningful information from data

- Suggest action for improvement based on insights from data

- Expert in Microsoft Excel, and Google Analytics, at minimum

- Sense of ownership and pride in your performance and its impact on company's success

- Critical thinker and problem-solving skills

- Team player

- Good time-management skills

- Great interpersonal and communication skills

About Company : Our client is building India's largest portfolio of disruptor brands in the fashion & lifestyle space and enabling the next phase of direct to consumer (D2C) growth in India.