Marketing Analyst/Specialist - Performance Marketing - eCommerce - IIM/MDI/ISB/FMS

Requirements:

- Designing and execution of the marketing campaigns in the digital space.

- Optimising spends on all the paid channels; Designing strategies for new users acquisition

- Staying current with industry trends and doing competitive benchmarking of key metrics

- Collaborating with marketing channel heads to identify opportunities for campaigns improvement and strategic decisions in respective functions based on data

- Conducting detailed analysis, generate insights and publish/automate reports based on company-wide data

- Setting key performance indicators for existing and new functions/projects across the company

- Improve data accuracy, viability and value by improving and streamlining processes regarding data flow and data quality

- Knowledge of Facebook marketing, Google Marketing, AppsFlyer & other digital platforms

- Experience with SQL and relational database systems is a must

- Complete knowledge of at least 1 scripting language (Python is preferred)

Qualifications:

- Overall Experience: 2-4 years Digital marketing experience in a fast-paced environment in a technology - Video Industry

- Prior experience in an OTT industry is a plus

- Advanced analytics and problem-solving skills

- Excellent written/oral communication skills, and interpersonal skills

- Technical background/engineering/MBA from a premier/Tier1 institute is preferred.