Upgrade to Pro Member
Consultant at Wanger&Watson
Views:220 Applications:59 Rec. Actions:Recruiter Actions:20
Marketing Acquisition Role - eCommerce/Internet/Gaming/FinTech (8-12 yrs)
Marketing Acquisition - eCommerce/Internet/Gaming/FinTech Industry
- Hiring Marketing Acquisition Role
- Huge Openings on Marketing Acquisition
Roles Responsibilities:
- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis
- Drive marketing programs which are highly targeted basis content affinity of relevant segmented audience cohorts
- Manage all efforts and goals on digital paid media; SEM, Display, Paid Social, Affiliate etc.
- Serve as the key strategic lead for programmatic display, especially the Double Click suite
- Work with affiliate partners to optimize install & conversion campaigns
- Establish processes for monitoring, measurement and optimization through institutionalizing performance marketing metrics that correlate to business impact
- Drive digital marketing efficiencies and reach through continuous communication testing(a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partner
- Work with our Performance agencies to institute best execution processes.
Qualifications & Experience:
- 8+ yrs of relevant experience in Paid advertising, mainly Facebook Ads and Google Ads.
- Prior experience in eCommerce preferred with a specialization in Marketing
- Experience in handling large scale campaign planning, optimization for both performance and brand impact.
- Understanding of the Gaming Industry/ Internet or any competitive landscape
- Demonstrated ability in executing results, with strong attention to detail
- Consumer-centric mindset and ability to think strategically and tactically
- Quick learner and ability to work in a fast-paced and dynamic work environment
- MBA in B- School with specialization in Marketing
Swathi .S
Recruitment Consultant
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
