Market Segment Manager - Health & Hygiene

We have an opening with one of our client for the position of : Market Segment Manager

Company : Leading Health & Hygiene company

Job Title/Designation : Market Segment Manager

Number of positions : 01

Job Location : Pune

Duties and Responsibilities :

Determine the best segmentation strategy :

- Build business on segment focus on areas with the highest opportunity matched with companies ability to win.

- Understand industry/market trends, competitive landscape, channel dynamics.

Be the expert in customer understanding :

- Build the target market persona, be well versed in customer processes/protocols, know how to gather and leverage key insights in the segment and turn them into executable marketing programs.

Lead segment-based innovation :

- Develop and commercialize new products/solutions based on identified segment needs matched with cluster innovation objectives.

Generate demand :

- Lead the development and execution of marketing programs that generate awareness and interest in company solutions, with the objective of establishing business credibility, generating leads and accelerating the sales cycle.

- Work with the sales team to identify target accounts for acquisition, penetration, retention and mix shift.

Build segment capability :

- Develop and roll-out knowledge building programs (e.g. training materials) and tools (e.g. demo techniques, insight-based literature, etc.) that ensure sellers are armed, capable and confident to approach the segment.

A&P and vendor management :

- Efficiently allocate and spend the assigned advertising and promotional budget and complete ROI analysis before and after all significant segment activity.

- Work with agencies, suppliers, who can augment our capability in delivering segment tactics, especially taking into account the diverse requirements spread across the complex geography of the cluster.

Global-Regional alignment and coordination :

- Work with the regional and global team to enhance strategic, execution and measurement approaches in the segment in alignment with cluster growth objectives.

Accountabilities :

The incumbent will provide the support required to relevant users in the Asia Pacific region for marketing activities relating to :

- Segment Strategy

- Customer Understanding

- Innovation

- Demand Generation

- Channel Guidance

- Segment Capability

- Regional/Global Resource Coordination

- Segment A&P Management

- Brand Building

- Segment Activities Ethical Compliance

Requirement :

Education : MBA/PG in Marketing (Tier 1 / 2)

Experience :

- 1-2 yrs experience in Food processing Industry

- Total 5-6 years of experience

- B2B marketing experience preferred

Note : Please note that this opening is for Health & Hygiene

CTC : As per standard

Vasim Nawab

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