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25/07 HR
HR at OKDA Solutions

Views:1919 Applications:89 Rec. Actions:Recruiter Actions:11

Market Researcher - Automotive - IIM/MICA (5-12 yrs)

Chennai Job Code: 597475

Job Title : Market research

Area : Program Planning and Business Development

MISSION :


- Ensure the measure of customer feedback at each main milestone of new car projects

- Give all the necessary customer inputs to help decision regarding our coming operation (brand, new business)

- Define with the help of the head of market intelligence manager the yearly research map

DRIVERS OF SUCCESS :

- Ability to manage Third party

- Quality and results oriented to ensure results relevance

- Strong communication ability to ensure the appropriation of results and to understand all the problematic to design appropriate surveys by questionning the main internal customers

- Strong knowledge of the institute ecosystem (strengh and weaknesses)"

JOB ENVIRONMENT :

- Implement and Develop new brand and products in India

- Quantitative and qualitative Indian market research institutes

- Purchasing department

- Strong relation with product team (Paris team and local team) & Sales and Marketing teams.

- Smooth relation with PSA Market research team in Paris (HQ)

RESULTS TO BE OBTAINED :

- Test clinic on time with quality expected for each project milestone

- Market research / test clinic, with SQDC

- High usage of the outputs by our internal customers

ACTIVITIES TO GET THE RESULTS :

- Must be always aware of the market : segmentation / customer / price / competition

- Always keen and aware of new research methodology: is in a tight relation with all the main institute to be able to propose new ways of doing

- Understand the problematic to answer by questionning the internal customers and first is trying to answer the question with all the survey at disposal.

- Is able to produce synthesis with different sources of already done researches (quantitative / qualitative)

- Design and validate the research disposal

- Issue RFI, RFQ, follow all the purchasing workflow (institute registration, create purchasing orders, payment etc...) and choose the institute with the help of the marketing Intelligence Head.

- Is following all the fieldworks, manage the institute and take the appropriate decisions to ensure the quality of the results (recruitement.. etc...).

- Is analysing the results and prepare the presentation with the institute.

- Is doing the synthesis and present the results to wider audience within the company to ensure the good understanding of results

DECISION-MAKING SCOPE :

- Choice of institutes and strategic partnerships

- Define all the process of the research and is responsible to take any urgent decision during fieldwork (stop if necessary- )

- All decision to needed ensure quality of the results

- Has to promote results in a way that it helps strategic decision on product, brand etc.


KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED :


Language(s) : English, Hindi at least a third Indian language is a plus


Level : Fluently

Initial training and additional training necessary to hold the position :

- IIM or MICA school with at least 2 experiences in a market researches institute and / or automotive company.

- Experience more than 10 years in the automotive industry & market research institute.

- Track records of quantitative AND qualitative survey

- Customer oriented (internal and final).

Technical skills :


- Deep knowledge of all the market research techniques (quantitative and qualitative)

- Got a good understanding of the institute map (strength and weaknesses of each)

Behavioral and/or managerial skills :

- Strong managerial skills to drive the institutes (SQDC)

- Synthetic profile (able to synthetise a research)

- Able to manage properly budget. Business and results oriented

- Experience required to carry out the job : type of post occupied, managerial experience (line management, management of managers, transverse management):

- Management of institutes.

- 10 years experience in market research. Or a fresher with one experience in market research but with high potential? TBD

- Could have been research leader in an institute company.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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