Market Research Analyst - Strategic Alliances Domain - BFSI

Roles and Responsibilities : 

- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

- Devise and evaluate methods and procedures for collecting data (such as surveys, opinion polls, or questionnaires), or arrange to obtain existing data.

- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

- Prepare reports of findings, illustrating data graphically and translating complex findings into written text

- Create an ecosystem of alliances to promote loyalty

- Responsible for new customer acquisitions

- Lead the B2B channel and grow it across the country

Qualification and Experience : 

MBA with minimum 5 years of experience in research and analytics.