Market Intelligence Analyst - Commercial Analytics

Roles and Responsibilities

Role: Market Intelligence Analyst/ Commercial Analytics

Location: Bangalore

Experience: 5 + Years

Project Execution:

- Build and exhibit deep expertise on available data sets and supports data enabled decision making using data from external suppliers in ANZ and internal data for various other sources

- Consistent delivery of high quality, timely and insightful reports to enable brand and senior leadership to track performance of our brands

- Develop and publish regularly, market intelligence reports on KPIs related to Sales, sales growth, wholesaler inventory, market share, market growth, sales force activity, P2P and non-personal channel promotional impressions and engagement metrics etc.

- Work on prescriptive and predictive analytical models, to answer unstructured questions from the business.

- Map physician journey in an omni channel environment

- Understand the preferred communication channel for a physician

- Calculate ROI of various marketing tactics

- Developing into a trusted advisor by actively participating in various phases of the project including kick-off, methodology development, execution, insight generation and data visualization and results presentation to various stakeholders

Requirements

- Preferred degree in sciences or quantitative discipline i.e. Econometrics, Statistics, Engineering or Computer Sciences

- At least 5 years of evolving experience in business/market intelligence, performance reporting and/or descriptive analytics for Marketing or other commercial leadership, with demonstrated results in understanding, structuring and making sense of unfamiliar and messy datasets

- Experience in working on prescriptive analytical problems like physician journey and behavior changes, ROI modelling, targeting

- Exposure to advanced analytics algorithms to create predictive data models

- Experience in working with business partners located in another country.

Preferred Technical Skills

- Hands-on experience of managing and querying data on a range of relational data servers

- Expertise in writing and debugging efficient SQL queries, Python or R (one of them), Excel and VBA

- Power BI/Tableau experience highly desirable

- Alteryx/KNIME experience highly desirable

- Experience in business analytics tasks like data cleaning, preparation, and basics of good reporting