Market Analytics Role - BFS

Marketing Analyst responsibilities include:

Analyzing sales funnels and customer intent

Measuring performance of online and offline campaigns

Digital Lending Funnel Optimization

Responsibilities :

Analyze sales funnels and customer intent

Measure ROI of online and offline advertising campaigns

Report on marketing KPIs like leads, conversion rates, funnel analysis

Track email campaign metrics (delivery, open, click-through rates)

Monitor budget distribution and performance of paid ad campaigns

Conduct competitive research and analyze bench-marking data

Work closely with sales and marketing teams to identify opportunities for new client acquisition

Requirements and skills :

Work experience as a Marketing Analyst or similar role

Expertise in Google Analytics

Knowledge of SQL and Basis Python is preferred

Good knowledge of MS Excel

Analytical abilities

Engineering or MBA Background