Manthan - Senior Manager/Director - Demand Generation

Responsibilities

- Collaborate with sales and marketing leadership to establish priorities, pipeline goals and targets, and develop strategic and tactical plans to deliver on those targets.

- Responsible for the planning, design and execution of customer, channel, and alliance partner campaigns, to drive customer acquisition and pipeline growth globally.

- Partner closely with Product Marketing and Field marketing teams to create detailed plans and metrics for campaigns/programs/tactics by region and by segment.

- Own metrics and reporting for all campaigns including lead generation, pipeline contribution and awareness metrics.

- Define and execute programs and tactics to support ABM, OLM initiatives.

- Forecast, measure, analyze and report on the impact of campaign and demand activities on sales pipeline, revenue and demand funnel velocity.

- Maintain a data-first approach to continually measure and optimize performance, improve conversion and ROI.

- Identify the right set of agency partners, manage relationships, and ensure performance.

- Help lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers.

Requirements/Qualifications

- Min 8 years of relevant Marketing experience, primarily in B2B software; Retail industry background is preferred

- Strong global campaign strategy, development and execution experience. Prior experience planning and executing campaigns for customer and partner audiences.

- Demonstrated success creating and executing global, multichannel demand generation campaigns and programs.

- Strengths in online marketing is a must, including social media, ABM and email marketing

- Meticulous attention to detail - ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs.

- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.

- Experience identifying the right portfolio of agencies and managing day-to-day relationships.

- Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration.

- Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done.

- Experience attracting, hiring, retaining, and developing high-performing teams.

- Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams.