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06/01 Careers
HR at Mankind Pharma Limited

Views:656 Applications:143 Rec. Actions:Recruiter Actions:13

Mankind Pharma - Digital Excellence Manager (5-7 yrs) Premium

Mumbai Job Code: 1029214

Digital Excellence Manager


- Strategize and promote the products and services of Mankind Pharma Ltd to healthcare aspirants(HCPs/Patients) through online platforms.


- Partner with Marketing teams to drive performance of key priority brands by re-orienting marketing strategy & communication.


Role:


- The individual will work in collaboration with complex cross-functional teams and leaders to leverage Mankind brand equity and preference and deliver value beyond affordable medicines


- Developing and implementing digital marketing strategies, including doctors networking platform, social media advertising, email marketing, display ads, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)


- Creating, executing and monitoring marketing campaign budgets


- Measuring key performance metrics, including website traffic, audience engagement, bou,nce rate and ad spend return on investment


- Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.


- Assist the marketing team in capability building. Effectively collaborate with brand managers to communicate brand excellence framework and train them to drive adoption


- Co-create differentiated marketing plans for prioritized brands, support the marketing team to utilize strategic growth levers, and create impactful, campaigns


- Identify best marketing practices and Individuals through various forum initiatives like Brand Carnival, Marketing League, etc


- Quarterly measuring and rewarding the performance of brand manager through standardized marketing scorecard tool


Requirements:


- MBA in Marketing/Digital Marketing


- Brand Management experience of 5+ years


- An ability to influence or inspire the marketing team to buy in new concept and behaviour change


- Proficient in data analysis and SEO/SEM.


- Working experience with website analytics, social media platforms, and digital advertising best practices

Women-friendly workplace:

Maternity and Paternity Benefits

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