HR at Mankind Pharma Limited
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Mankind Pharma - Digital Excellence Manager (5-7 yrs)
Digital Excellence Manager
- Strategize and promote the products and services of Mankind Pharma Ltd to healthcare aspirants(HCPs/Patients) through online platforms.
- Partner with Marketing teams to drive performance of key priority brands by re-orienting marketing strategy & communication.
- The individual will work in collaboration with complex cross-functional teams and leaders to leverage Mankind brand equity and preference and deliver value beyond affordable medicines
- Developing and implementing digital marketing strategies, including doctors networking platform, social media advertising, email marketing, display ads, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)
- Creating, executing and monitoring marketing campaign budgets
- Measuring key performance metrics, including website traffic, audience engagement, bou,nce rate and ad spend return on investment
- Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels.
- Assist the marketing team in capability building. Effectively collaborate with brand managers to communicate brand excellence framework and train them to drive adoption
- Co-create differentiated marketing plans for prioritized brands, support the marketing team to utilize strategic growth levers, and create impactful, campaigns
- Identify best marketing practices and Individuals through various forum initiatives like Brand Carnival, Marketing League, etc
- Quarterly measuring and rewarding the performance of brand manager through standardized marketing scorecard tool
- MBA in Marketing/Digital Marketing
- Brand Management experience of 5+ years
- An ability to influence or inspire the marketing team to buy in new concept and behaviour change
- Proficient in data analysis and SEO/SEM.
- Working experience with website analytics, social media platforms, and digital advertising best practices