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06/01 Careers
HR at Mankind Pharma Limited

Views:305 Applications:60 Rec. Actions:Recruiter Actions:14

Mankind Pharma - Digital Content Strategist (7-10 yrs) Premium

Delhi/Mumbai Job Code: 1029212

Content strategist


The core function of the job is developing a medical content strategy for digital-based doctors knowledge platform as per the company's objectives and end users (HCPs) needs.


Roles and Responsibilities:


- Carefully and strategically develop content that aims to inform, inspire and engage potential customers of Mankind


- Strategizing content pillars and sub pillars, content planning which includes content creation, curation, planning, and research.


- Collect information about the different types of customer personas, perform extensive research and analysis on customer needs/wants, and then devise content strategies to drive traffic.


- Develop creative ideas on how to engage the audience online and produce engaging content types.


- Develop content governance guidelines for tone, style, and voice of all content, and ensure they are followed through periodic content audits


- Creating and managing content marketing campaigns and analyze content marketing strategy to evaluate whether it's working or not.


- Conduct keyword and SEO research to understand customers needs and implement best SEO practice


- Monitor web traffic and engagement (e.g. conversions and bounce rates) and track and calculate content ROI


- Building strategic partnerships with content leaders and aggregators


- Researching and staying up to date on the latest developments in terms of search engine optimization,

content trends, and consumer behavior


- Updating older content to meet new content standards


- Maintaining a calendar of project deadlines and content launch dates


- Overseeing the development and launch of new content channels


Skills required :


- Proven work experience as a Content Strategist, Content Manager or similar role


- Experience in a scientific and digital agency strongly preferred


- Familiarity with web analytics, SEO guidelines, and keyword research tools


- Curious, creative, and open-minded Detail-oriented, and highly organized.


- Data-driven approach to content creation and ideation, using data to refine ideas, spot opportunities, and create something unique.


- 5-7 years of relevant experience in content creation across earned, owned, paid, and shared spaces


- Education qualification: Doctors, PGs, M.Pharm, M.Sc

Women-friendly workplace:

Maternity and Paternity Benefits

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