Manipal Group - Web Experience Head

We're looking for a talented and passionate individual to head the UI/UX, website creation and optimization for all brand websites in the portfolio.

If You're a creator, passionate about everything design, and obsess about details. You can see the big picture as well as the tiniest detail. You're an expert in designing interactions as well as in detailing the visual aspects. You understand business goals in the context of the product area and collaborate with multiple stakeholders to design solutions.

Key Responsibilities :

- Build and Lead a team of web developers, web managers, UI/UX designers to develop world class websites to provide a best in class user experience

- Proficiency in simplifying complex information for users & creating design deliverable such as wire-frames, mock-ups, prototypes etc.

- Key KPIs improve the website conversion rate, optimize user experience, reduce bounce rate; Understand core traffic metrics and conversion funnel analysis.

- Monitor results and improve conversion through strategic alignment with the digital marketing team

- Gathering and evaluating user requirements, in collaboration with digital marketing and business teams

- Work with cross functional teams including business heads, content team, paid campaigns team, SEO team, analyzing trade-offs in web design and development

- Manage all aspects of website merchandising and buying, including site merchandising, promotion planning, overseeing new product selection, online catalog changes, product setup, vendor performance, etc.

- Build online marketing playbook ensuring all reporting is actionable, working to ensure that every investment is delivering maximum return against defined objectives

- Define and lead high priority initiatives including lifetime value models, audience segmentation, and re-targeting initiatives.

- Clearly articulate design decisions and execute the same

Desired Skills and Experience :

- Demonstrated experience in developing world class websites with optimal user experience and high conversion rates

- Strong leadership skills and ability to work effectively in a matrix environment

- Lead (and perhaps built) an internal digital marketing / Ecommerce team

- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives

- Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels

- P&L management is preferable

- Merchandising skills a must

- Excellent project management skills, leading, influencing, and driving cross-functional teams

- Strong analytical skills with knowledge of site metrics

- Knowledge of shopify web platform is a plus

- Working knowledge of front-end and back-end web development technologies

- Experience in design and delivering wireframes, user stories, user journeys, and mockups optimized for a wide range of devices and interfaces.

- Prior experience of working in a startup preferred