Manipal Group - Product Manager - Personal Care Division

Roles & Responsibilities :

Strategy :

- Build innovative, high-quality product road maps based on company goals & constraints

- Recommend the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes

- Evaluate market competition including competitor pricing strategies to position the brand's product line.

Research & Analysis :

- Perform extensive data analysis to gain insights and identify opportunities and consumer pain points

- Determine customers' needs and desires by undertaking a mix of offline & online consumer research incl. interacting with customers and field sales personnel

- Obtains product market share by working with sales director to develop product sales strategies.

- Brings new products to market by analyzing proposed product requirements and product development programs;

- Determine product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.

Operations & Reporting :

- Work with BU head, NPD and design teams, vendors for new products planning, product life cycle management & optimization of existing product mix

- Prepare return-on-investment analyses; establishing timelines with engineering, manufacturing and marketing departments

- Generate detailed Business Requirement Document (BRD) and Product Requirement Document (PRD) based on inputs from all key stakeholders

- Prepare launch events to coincide with consumers- buying patterns

- Provide source data for product line communications by defining product marketing communication objectives

- Provide information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

- Define appropriate consumer and business metrics and create reports to track consumer behavior. Follow up on past feature performance and share findings with the team

- Articulate customer pain points from a technical perspective and determine if the right Key Performance Indicators (KPIs) are in place and, if not, work to define them.

- Manage product backlogs, including prioritizing and balancing tactical and strategic goals, and making correct trade-offs between customer experience, operational, financial and technical priorities.

- Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules

- Assess the financial impact of solutions and prepare business cases.

Required Skills & Attributes :

- Excellent communication and analytical skills

- Eye for consumer behavior insights

- Demonstrated Experience in the retail sector

- analyzing existing product lines and conducting consumer research for new products

- Good time management, prioritization and people skills

Preferred Experience & Qualifications :

- Demonstrated product management experience preferably in the beauty retail sector.

- Demonstrated ability to work in a collaborative environment

- Strong project management skills and ability to present to executive stakeholders

- 8-10 years In-depth marketing experience in similar roles

- Engineering degree and MBA - marketing from reputed institution