Manipal Group - Paid Campaign Head

You will play the lead role in strategizing and executing paid campaigns across social media, google ad words, email marketing and ecommerce platforms for brands in U.S. and the India

Responsibilities -

- Lead a team of paid campaign managers for paid campaigns in social media, google ad words, email marketing and ecommerce platforms

- Complete ownership for revenue & ACoS targets for all brands across channels

- Devise B2C (business to consumer) marketing campaigns with the aim of acquiring and retaining customers

- Manage, review, and perform daily account responsibilities associated with Google AdWords, Amazon campaigns, facebook conversion campaigns and email campaigns

- Manage the implementation, tracking and measurement of marketing campaigns

- Perform Keywords Research & Analysis, Website Analysis and Competitor analysis to generate various lists of targeted keywords for campaigns

- Competition trend mapping - Identify product opportunities through competitive research and testing

- Liaise with creatives head to design compelling creatives for the ad campaigns

- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs

Key Requirements:

- Demonstrated experience in handling campaign budget > INR 10 Cr in running paid campaigns across google/social media in the B2C segment

- Experience of creating and managing PPC campaigns for ecommerce companies and PPC search marketing

- Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

- Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.

- Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).

- Outstanding ability to think creatively, to identify and to resolve problems.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.

- Excellent communication skills; preference for managing/working with global teams

- Excellent analytical, organizational, project management and time management skills.