Manipal Global Education Services - Manager - Digital Marketing

JOB PURPOSE

- Acquire qualified leads through digital channels for conversion by sales teams

- Own both paid and organic channels of digital acquisition

CRITICAL ACCOUNTABILITIES

- Work with the business and marketing teams to develop the acquisition strategy for the markets and businesses (target groups, planned nos., budgets etc)

- Execute the day-to-day strategy and course correction measures

- Continuously interact with business and marketing teams to track lead quality

- Keep track of other marketing activities to understand their impact on customer acquisition

- Regular reporting of campaign effectiveness

- Work with content, creative, IT teams for execution of the campaigns

SKILLS, KNOWLEDGE & COMPETENCIES

Skills and Knowledge

- 5-8 years of hands-on experience in handling digital customer acquisition (both B2B and B2C)

- Important to have some experience of customer acquisition in international markets

- Complete familiarity with advertising platforms in search, social, database, display, video etc

- Experience in negotiating with and managing digital agencies

- Experience in using CRM and marketing automation tools

- Understanding of key marketing functions e.g. branding, content, PR etc and how they impact customer acquisition

Competencies -

- Very strong analytical abilities

- Strong in setting up processes

- Familiar with emerging trends in marketing and able to implement them in strategies

- Able to handle ambiguity

- Able to get work done through non-reporting relationships