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31/08 K. Pushpalatha
Deputy Manager - Human Resources at Manipal Global Education Services Pvt. Ltd.

Views:275 Applications:65 Rec. Actions:Recruiter Actions:25

Manipal Global Education Services - Deputy Manager - Digital Acquisition (5-8 yrs)

Bangalore Job Code: 844596

JOB PURPOSE

To develop implement and maintain paid search strategies and recommendations to increase learner acquisitions.

CRITICAL ACCOUNTABILITIES

- Develop, implement and maintain paid search strategies and recommendations.

- Should have run PPC for large accounts.

- Conduct keyword analysis/research and writing effective ad copies.

- Be able to perform website analysis and consultation.

- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.

- Track and analyze campaign effectiveness.

- Improve quality score and conversion rates via landing page optimization.

- Analyze Clicks and Conversion data, ad expenses and ROI

SKILLS, KNOWLEDGE & COMPETENCIES

Qualification and Experience

Skills

- Should have at least 5to8 years of working experience on PPC in Google Adword account

- Should have run campaigns on Facebook

- Should have run campaigns with media publishers

- Should have used analytic tools

- HTML, knowledge on how search engine works, current industry trends

- Expert knowledge on Google Analytics

- Google Adwords Certification Mandatory.

- Excellent verbal/written communication skills

Competencies

- Team player

- Communication Skills

- Accountability

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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