Deputy Manager - Human Resources at Manipal Global Education Services Pvt. Ltd.
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Manipal Global Education Services - Deputy Manager - Digital Acquisition (5-8 yrs)
JOB PURPOSE
To develop implement and maintain paid search strategies and recommendations to increase learner acquisitions.
CRITICAL ACCOUNTABILITIES
- Develop, implement and maintain paid search strategies and recommendations.
- Should have run PPC for large accounts.
- Conduct keyword analysis/research and writing effective ad copies.
- Be able to perform website analysis and consultation.
- Reporting of campaigns with in depth analysis on performance of keywords, ad copies, bounce rates, conversion rates, etc.
- Track and analyze campaign effectiveness.
- Improve quality score and conversion rates via landing page optimization.
- Analyze Clicks and Conversion data, ad expenses and ROI
SKILLS, KNOWLEDGE & COMPETENCIES
Qualification and Experience
Skills
- Should have at least 5to8 years of working experience on PPC in Google Adword account
- Should have run campaigns on Facebook
- Should have run campaigns with media publishers
- Should have used analytic tools
- HTML, knowledge on how search engine works, current industry trends
- Expert knowledge on Google Analytics
- Google Adwords Certification Mandatory.
- Excellent verbal/written communication skills
Competencies
- Team player
- Communication Skills
- Accountability
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